Insight Genesis maps now display in blue-scale on Lowrance Elite units too

Insight Genesis custom contour maps now display on Lowrance Elite sonar/GPS units in the same dazzling blue-scale color palette previously available only on HDS Gen2 and Gen3 units and in online displays. This new GoFree feature will enhance the fish-finding experience for thousands of anglers in the Lowrance community.

No software download is necessary to enable the new blue-scale feature for Elite units. Any map files you download going forward will automatically display in blue-scale on your Elite unit.

“With our enhanced Insight Genesis offering, we are breaking the cartography mold,” says Leif Ottosson, CEO of Navico, parent company of Lowrance and GoFree. “We now offer unparalleled options for creating unmatched contour charts.”

Insight Genesis mapping helps college anglers win big on Hartwell

By winning the FLW College Fishing Southeastern Conference tournament May 30th on Georgia’s Lake Hartwell, Clemson University’s Isaac Nesbitt (right) and Ross Burns earned $2,000 for their team. (Photo courtesy Isaac Nesbitt)

Not all brush piles are created equal, says FLW College Fishing Southeastern Conference tournament champion Isaac Nesbitt. Neither are the humps and points they’re sunk on. By mapping those areas with Insight Genesis, he discovered subtle sweet spots that produced the winning fish for him and his Clemson University teammate Ross Burns May 30th on Georgia’s Lake Hartwell.

“One of those places we mapped in practice with Insight Genesis put three extra fish in the boat — one of them our biggest of the day,” says Nesbitt, whose win on Hartwell earned him and his teammate the first Map & Win! contingency prize awarded in Lowrance’s Insight Genesis College Cup program.

Lowrance mapping a path to victory for Bassmaster College Series National Championship

To help anglers catch more and bigger fish in the 2015 Carhartt Bassmaster College Series National Championship presented by Bass Pro Shops, Lowrance has used its Insight Genesis custom lake-mapping service to create the most detailed map ever seen of the tournament venue, Wisconsin’s Lake Du Bay.

Insight Genesis is the innovative mapping tool that helps anglers find fish faster in several ways: offering them free downloads of community-sourced contour charts from Insight Genesis Social Map; enabling them to create their own custom contour maps of un-mapped bodies of water; and helping them discover and dissect potential tournament-winning “sweet spots” that don’t show up on other marine maps. Insight Genesis maps are exclusive to Lowrance, Simrad and B&G chart plotters.