High School anglers can earn free Lowrance units in new Insight Genesis Varsity Rewards program

Varsity Rewards CollageIn high school? Love to fish? Want to earn a free Lowrance sonar/GPS unit  by going fishing? Register today for the Insight Genesis Varsity Rewards program.

“If you’re a high school angler, I highly suggest that you go to varsityrewards.org and join,” says Laura Ann Foshee, the first-ever female B.A.S.S. High School All American. “You can win prizes … and you can be the best that you can be with your team and by yourself.”

In the Varsity Rewards program, high school anglers earn points redeemable for Lowrance merchandise – from hoodies to HDS fishfinders – simply by recording sonar data while they are fishing and then uploading the files to Insight Genesis, the innovative custom contour map-making service for Lowrance users. One acre of sonar data is worth one point toward a team’s score.

“You can even win a Lowrance Gen 3,” Foshee says, referencing Lowrance’s top-of-the-line chartplotter, a $3,149 value. Continue reading

Mapping pioneer wins Lowrance HDS Gen3 in 2015 Insight Genesis Canada Challenge

Jason Behm of Massey, Ontario, won the 2015 Insight Genesis Canada Challenge. In this photo, he is displaying a fish he caught on bottom structure he found with Insight Genesis mapping.

In a close competition, Jason Behm of Massey, Ontario, won the 2015 Insight Genesis Canada Challenge, sponsored by Lowrance, GoFree and The Fishin’ Hole retail stores. For mapping the most acres of lake bottoms in Canada with GoFree’s Insight Genesis custom-mapping technology between June and September, Behm has won a Lowrance HDS-7 Gen3 sonar/GPS unit and LSS Structure Scan transducer.

“Thanks Insight Genesis!” Behm said. “In my area, lake maps are few and far between, so scanning and creating your own charts with Insight Genesis is great. You can cover your favorite spots and find new ones to fish.”

Canada-Challenge-logo-screengrabOn the Canadian Shield, “where most lakes are full of rock shoals,” Behm says, “a good map helps you to avoid expensive motor repairs or bad accidents.” Insight Genesis maps also help you catch more and bigger fish.

“I have mapped some old favorite fishing spots to see what makes them great and now I can see why and fish those spots more effectively,” Behm explains.  “You can see the shoals, drop offs and the elusive mid-lake humps, and know the shape and size of them, as well as where your boat is in relation to them, which helps you make the right cast.”

Not only is Insight Genesis a great tool for finding and catching more fish, Behm says, it’s easy to use. Continue reading

Map to WIN! in Canada

Canada-Challenge-logo-screengrabBe a mapping pioneer in Canada to WIN! Lowrance, GoFree and The Fishin’ Hole retail stores of Canada are partnering to sponsor the 2015 Insight Genesis Canada Challenge. The Grand Prize is a Lowrance HDS-7 Gen3 sonar/GPS unit.

Each month, June through September, the Canadian angler who records and uploads to Insight Genesis the most acres of sonar logs will win a $200 Fishin’ Hole gift card. All monthly acres uploaded will count towards the  grand prize.

Existing lake maps in Canada are for the most part terrible or non-existent, so by competing in the Canada Challenge, anglers will truly be pioneers, building a database of high-definition maps that will help them find and catch more and bigger fish.   Continue reading

Insight Genesis mapping helps college anglers win big on Hartwell

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By winning the FLW College Fishing Southeastern Conference tournament May 30th on Georgia’s Lake Hartwell, Clemson University’s Isaac Nesbitt (right) and Ross Burns earned $2,000 for their team. (Photo courtesy Isaac Nesbitt)

Not all brush piles are created equal, says FLW College Fishing Southeastern Conference tournament champion Isaac Nesbitt. Neither are the humps and points they’re sunk on. By mapping those areas with Insight Genesis, he discovered subtle sweet spots that produced the winning fish for him and his Clemson University teammate Ross Burns May 30th on Georgia’s Lake Hartwell.

“One of those places we mapped in practice with Insight Genesis put three extra fish in the boat — one of them our biggest of the day,” says Nesbitt, whose win on Hartwell earned him and his teammate the first Map & Win! contingency prize awarded in Lowrance’s Insight Genesis College Cup program. Continue reading

Lowrance mapping a path to victory for Bassmaster College Series National Championship

DuBay-Collage-for-BlogTo help anglers catch more and bigger fish in the 2015 Carhartt Bassmaster College Series National Championship presented by Bass Pro Shops, Lowrance has used its Insight Genesis custom lake-mapping service to create the most detailed map ever seen of the tournament venue, Wisconsin’s Lake Du Bay.

Insight Genesis is the innovative mapping tool that helps anglers find fish faster in several ways: offering them free downloads of community-sourced contour charts from Insight Genesis Social Map; enabling them to create their own custom contour maps of un-mapped bodies of water; and helping them discover and dissect potential tournament-winning “sweet spots” that don’t show up on other marine maps. Insight Genesis maps are exclusive to Lowrance, Simrad and B&G chart plotters. Continue reading

GoFREE launches Map& Win! program at FLW College Championship

FLW-College-Natl-Champ-Registration-COLLAGEThursday, April 15, 2015 – If the team that wins the FLW College Fishing National Championship this week maps its winning spot with Insight Genesis, it will walk off the weigh-in stage with more hardware than just the tournament trophy – it will also win a Lowrance HDS-12 Gen-2 Touch sonar/GPS fish-finder.

That’s the prize in GoFREE’s new Map & Win! contingency-award program for contestants in the Insight Genesis College Cup. GoFREE is the newest brand from Navico, parent company of Lowrance, Simrad and B&G. Insight Genesis is GoFree’s revolutionary custom mapping program exclusive to Lowrance, Simrad and B&G sonar/GPS units. College Cup is a year-long contest in which FLW and B.A.S.S. collegiate anglers can win thousands of dollars’ worth of Lowrance HDS Gen-2 Touch units by logging sonar data used to create custom fishing charts with one-foot contours, a vegetation-map layer and a bottom-hardness map. To claim the prize, a College Cup-registered angler must win an FLW or B.A.S.S. college fishing tournament after mapping 100 acres or more of the tournament waters with Insight Genesis.

“Mapping your spots while graphing them in practice already pays off for College Cup anglers, in terms of locating humps and holes, ditches and drains, submerged vegetation and hard-bottom sweet spots that other fishing maps just don’t show,” says GoFREE’s Greg Huff, a custom-mapping expert. “The Map & Win! contingency program creates yet another pay-off for mapping your own success – an HDS-12 Gen2 Touch unit!” Continue reading

Almost 300 register for College Cup at FLW Kentucky Lake Open

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On registration day for the March 20-21 FLW College Fishing Open on Kentucky Lake, an angler signs up to compete in the Insight Genesis College Cup. (Photo courtesy FLW Outdoors)

GILBERTSVILLE, KY – A whopping 296 anglers registered for the Insight Genesis College Cup this weekend at the FLW College Fishing Open on Kentucky Lake.

A record-setting 194 teams showed up for the FLW College Fishing Open, reported Tournament Director Kevin Hunt, making it the largest collegiate-fishing event ever. “Teams from every corner of the country are represented here, with squads from as far away as Eastern Washington University,” FLW said in a press release.

A vast majority of the anglers on those teams are now registered to compete in the Insight Genesis College Cup. Insight Genesis is GoFree’s revolutionary mapping program for Lowrance sonar/GPS units. College Cup is a year-long contest in which FLW and B.A.S.S. collegiate anglers compete to win thousands of dollars’ worth of Lowrance HDS sonar/GPS units. Continue reading