Lowrance, Insight Genesis onboard with Major League Fishing in Louisiana

Lowrance electronics and Insight Genesis custom contour maps are helping Major League Fishing competitors get on fish this week on some lakes in Louisiana . Judging by the photos, can you guess where they are fishing? You’ll have to tune into the Major League Fishing show on the Outdoor Channel to know for sure, but stay tuned here for more photos and hints.

Lowrance Pro Team angler Shaw Grigsby sets the hook.

Continue reading “Lowrance, Insight Genesis onboard with Major League Fishing in Louisiana”

Earn a FREE Lowrance GPS/sonar unit for your college fishing team


Want a free Lowrance Elite 7 HDI fish-finder for your college bass-fishing team? Unlock the secrets of your favorite lake with Insight Genesis custom contour maps and you could qualify.

“In every lake, river and reservoir there are humps and holes, ditches and drop-offs, and other fish-holding bottom structure that have essentially remained secret, because they don’t show up on anglers’ maps – even the most expensive of the digital chip maps might miss potential hot spots,” Lowrance’s Candler McCollum explains. “But when you make custom contour maps with Insight Genesis, you can unlock all the secrets of your favorite lake.”

Insight Genesis is the innovative, online service that empowers anglers to create custom lake maps from sonar data recorded with the Lowrance sonar unit on their own boats.* Insight Genesis Social Map is a rapidly growing online database of custom contour maps generated and shared by community-minded Lowrance users.

To help college anglers unlock the secrets of their favorite fisheries, Lowrance loans Elite 7 HDI units to bass fishing teams across the country. Teams can keep, for free, their loaner Elite 7 HDI unit if their members map a combined 12,000 acres with Insight Genesis.

Continue reading “Earn a FREE Lowrance GPS/sonar unit for your college fishing team”

Chickamauga mapping party will give FLW College Invitational anglers an advantage

Chickamauga-mapping-party-COLLAGEHIXON, TN ­– Want to get a competitive advantage in the Oct. 18-19 FLW College Fishing Southeastern Invitational on Lake Chickamauga? Attend the Lowrance-Insight Genesis mapping party here on Oct. 12.

All attendees will receive a one-of-a-kind, Insight Genesis map of great fishing locations on Chickamauga. Perhaps more importantly, Southeastern Invitational anglers that don’t attend the mapping party won’t get that map.

“For anglers skilled at reading maps, this could provide a huge advantage in the tournament,” says Lowrance’s Candler McCollum, who will not only be hosting the mapping party, but fishing in the tournament as well. McCollum qualified for the tournament when he and Auburn University teammate William Bates won the FLW College Fishing Southeastern Conference tournament on Clarks Hill March 1. Custom mapping a spot-on-spot with Insight Genesis was key in their victory. Continue reading “Chickamauga mapping party will give FLW College Invitational anglers an advantage”

Did South Dakota angler find burial mounds on lake bottom?

Stark-Hump-of-Week-COLLAGEWhen South Dakota angler Paul Stark reviewed a custom fishing map he made with Insight Genesis, he discovered on the lake bottom what he believes could be Native American burial mounds.

“We have them by other lakes in this area of South Dakota,” Paul says.

Indeed, ten burial mounds in the Oakwood Lakes area in nearby Brookings, SD, are “typical of numerous such mounds in eastern South Dakota,” according to the text on a state historical marker there. Those mounds, dated about A.D. 300 to A.D. 1400, according to the historical marker, are probably the remnants of late Woodland or Middle Missouri Cultures.

“All of the mounds are strikingly similar about 3-6 feet high and about 100-150 feet in diameter,” the historical marker reads. “The so-called ‘Mound Builders’ made pottery, stone hammers and projectile points which may still be found in the area. … It is believed that the mounds were built by individuals who carried baskets of earth on their heads and then dumped the dirt to form mounds.”

Shown at one-foot contours at the bottom of a 424-acre lake near Madison, SD, the humps Stark discovered have such steep sides that they appear “almost 3D” on his Insight Genesis map, he says.  “Now that is detail on the humps! Man, I love mapping lakes and seeing stuff like this!”

Paul’s screenshot of these unique lake-bottom structures is this week’s Insight Genesis Hump Day “Hump of the Week.” Have you used Insight Genesis to locate bottom structure not shown previously on any other lake map? Post a screen shot on the Insight Genesis Facebook page and we might feature YOU in our next Hunp of the Week spotlight.  (Click “Continue Reading” to see larger screen shots and learn more)

Continue reading “Did South Dakota angler find burial mounds on lake bottom?”