You won’t believe how incredibly detailed this fishing map is!

Can you guess how many trips went into making this extremely detailed Insight Genesis map! Each red line represents a path taken across the lake.

Bruce Carlson and friends uploaded 224 individual trips on Minnesota’s Ten Mile Lake (Cass County) over two springs and summers (2013-2014) to create a custom contour map. You don’t have to make that many individual trips to create a comprehensive custom contour map of your favorite lake,  but if you do, the level of detail you can achieve is practically mind-boggling. Check this out: Continue reading

Insight Genesis bottom-hardness, vegetation, map layers help Skeet, Edwin, find fish fast

Skeet-Cross-CollageIn the videos below, Skeet Reese and Edwin Evers show off the game-changing Insight Genesis bottom-hardness and vegetation map layers. These innovative fish-finding tools, Skeeet says, are “totally different than anything we’ve seen before.”

With its bottom-hardness and vegetation map layers, Insight Genesis is “giving us a lot more tools to break down a lake” faster, Skeet says. “It’s pretty cool,” he says. “Insight Genesis is allowing us to be a lot more efficient on the water.”

Edwin agrees.

“It’s going to be so helpful today, to be able to break this lake down in a hurry,” he says. “It’s going to be a big, big, huge help. I think it’s going to be a big factor today. … It will really help me formulate a game plan.”

Skeet and Edwin’s observations came prior to launching on Louisiana’s Cross Lake in the second sudden-death round of Major League Fishing’s 2015 Shell Rotella Challenge Cup. All boats in MLF competition are outfitted with Lowrance HDS Gen2 GPS/sonar units loaded with Insight Genesis or Lake Insight HD contour maps. Lake Insight and Insight Genesis maps are exclusive to Lowrance, Simrad and B&G sonar/GPS units.

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Gamecocks win FLW College Bass Fishing Nat’l Championship

IMG_8122COLUMBIA, S.C. – The University of South Carolina team of Patrick Walters of Summerville, South Carolina, and Gettys Brannon of Columbia, South Carolina, brought a five-bass limit to the scale Saturday weighing 17 pounds, 1 ounce to win the 2015 FLW College Fishing National Championship on Lake Murray presented by the Lowrance Insight Genesis College Cup. The Gamecock duo beat out 44 teams in front of their hometown crowd to win the top award of a new Ranger Z117 with a 90-horsepower outboard and entry into the 2015 Forrest Wood Cup, the world championship of bass fishing. (Article continues below the video player)

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FLW College Nat’l Championship contender explains benefits of Insight Genesis maps


FLW’s Chris Jones enjoys a laugh with Auburn University’s Ben Curry and Timmy Ward, and Eastern Kentucky’s Kyle Raymer and Ehan Snyder at the final takeoff for the FLW College Fishing National Championship on Lake Murray. (Photo courtesy FLW)

Auburn University’s Tim Ward, a contender with teammate Ben Curry for the 2015 FLW College National Championship underway today on South Carolina’s Lake Murray, explains in the video below how GoFREE’s Insight Genesis custom maps can help you find fish-holding stucture that other anglers miss.

Ward and Curry are fishing today in the championship round of the FLW College Fishing National Championship presented by Lowrance Insight Genesis College Cup. Insight Genesis is GoFree’s revolutionary custom mapping program that empowers anglers to create custom fishing maps from sonar data recorded with a compatible Lowrance sonar unit on their own boats.*

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GoFREE launches Map& Win! program at FLW College Championship

FLW-College-Natl-Champ-Registration-COLLAGEThursday, April 15, 2015 – If the team that wins the FLW College Fishing National Championship this week maps its winning spot with Insight Genesis, it will walk off the weigh-in stage with more hardware than just the tournament trophy – it will also win a Lowrance HDS-12 Gen-2 Touch sonar/GPS fish-finder.

That’s the prize in GoFREE’s new Map & Win! contingency-award program for contestants in the Insight Genesis College Cup. GoFREE is the newest brand from Navico, parent company of Lowrance, Simrad and B&G. Insight Genesis is GoFree’s revolutionary custom mapping program exclusive to Lowrance, Simrad and B&G sonar/GPS units. College Cup is a year-long contest in which FLW and B.A.S.S. collegiate anglers can win thousands of dollars’ worth of Lowrance HDS Gen-2 Touch units by logging sonar data used to create custom fishing charts with one-foot contours, a vegetation-map layer and a bottom-hardness map. To claim the prize, a College Cup-registered angler must win an FLW or B.A.S.S. college fishing tournament after mapping 100 acres or more of the tournament waters with Insight Genesis.

“Mapping your spots while graphing them in practice already pays off for College Cup anglers, in terms of locating humps and holes, ditches and drains, submerged vegetation and hard-bottom sweet spots that other fishing maps just don’t show,” says GoFREE’s Greg Huff, a custom-mapping expert. “The Map & Win! contingency program creates yet another pay-off for mapping your own success – an HDS-12 Gen2 Touch unit!” Continue reading

Insight map helps Shaw Grigsby in Major League Fishing

SHREVEPORT, LA — Major League Fishing competitor Shaw Grigsby explains in the video below how the Insight map on his Lowrance HDS units were instrumental in helping him fish Louisiana’s challenging Caddo Lake in Elimination Round 1 of Major League Fishing’s 2015 Challenge Cup. The home for fishing maps exclusive to Lowrance, Simrad and B&G sonar/GPS units is now (Article continues below video player)

MLF’s Louisiana competition begins on the heels of a severe thunderstorm system that rolled through northwestern Louisiana with copious rains, hail and even a tornado sighting or two, more than enough bad weather to cancel the day’s fishing and push it to the following morning. That left Grigsby and the other Elimination Round #1 anglers facing bluebird skies, cool early morning temperatures and the potential for rising and muddy water. Continue reading