Insight Genesis maps now display in blue-scale on Lowrance Elite units too

Elite_blue-scale-CollageInsight Genesis custom contour maps now display on Lowrance Elite sonar/GPS units in the same dazzling blue-scale color palette previously available only on HDS Gen2 and Gen3 units and in online displays. This new GoFree feature will enhance the fish-finding experience for thousands of anglers in the Lowrance community.

No software download is necessary to enable the new blue-scale feature for Elite units. Any map files you download going forward will automatically display in blue-scale on your Elite unit.

“With our enhanced Insight Genesis offering, we are breaking the cartography mold,” says Leif Ottosson, CEO of Navico, parent company of Lowrance and GoFree. “We now offer unparalleled options for creating unmatched contour charts.”

Insight Genesis custom contour maps now display on Lowrance Elite sonar/GPS units in the same dazzling blue-scale color palette previously available only on HDS Gen2 and Gen3 units and in online displays of the maps.

Insight Genesis is the innovative software service anglers use to make custom one-foot contour maps of un-mapped bodies of water, improve contour detail on previously mapped waters, and to find fish-holding bottom structure not charted on off-the shelf maps, including reefs and shoals, sunken islands and holes, humps and hard-bottom areas, drains and ditches. GoFree, Navico’s newest brand, offers digital marine maps, including Insight Genesis, Lake Insight HD, Lake Insight Pro and others.

In the video below — a sneak preview of a new web-TV series called “First, Biggest, Best!” — brothers and Bassmaster Elite Series pros Matt and Jordan Lee have fun finding and catching fish using a free, blue-scale contour chart from Insight Genesis Social Map.

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Deeper water is darker blue, shallow water is lighter blue.

“It’s really awesome with this map,” says Jordan Lee. “I can really tell where the deeper water is — it’s dark blue. The lighter the shades, the shallower the water gets. So I can really tell where the deeper points are. And that should help us [find fish fast].”

Although the Lee brothers are using HDS units in this video, Insight Genesis maps now display on Elite units in the same high-definition blue-scale.(Article continues below the video player)

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When you zoom out (left), you will seem more generalized areas of darker and lighter blue, indicating deeper and shallow water. When you zoom in (right) you will see much greater depth-change detail.

The Elite blue-scale feature comes just in time for anglers who will compete with Elite units July 9-11 in the 2015 Carhartt Bassmaster College Series National Championship presented by Bass Pro Shops, including those to whom Lowrance loaned units earlier in the tournament season. Through the Insight Genesis College Cup program, Lowrance loans Elite 7 gps/sonar units to college anglers who do not own one, empowering them to compete with the industry’s best sonar and mapping technology.

“This will help our Elite guys be more successful on the water in both tournaments and when they’re just fun-fishing with friends and family,” says Lowrance’s Candler McCollum. “They’re not going to believe how great their high-definition Insight Genesis maps look in blue-scale on their unit, on the water.”

Both personally created custom Insight Genesis maps and Insight Genesis Social Map charts – available for free download – will display in blue-scale on Elite units.

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With the Insight Genesis Social Map, anglers can quickly and effortlessly download free, high-definition contour maps of thousands of water bodies, including those close to home, across the country, and around the globe.

For tournament and vacation anglers that travel often to distant, new waters, Social Map has already become indispensable. From it, they can quickly and effortlessly download free, high-definition contour maps of thousands of water bodies, including those close to home, across the country, and around the globe. Built on a base layer of existing contour charts, Social Map refreshes itself in near real-time with current sonar data shared by the Insight Genesis community, revealing new fishing holes for anglers in never-before-seen detail.

You can harness the power of Insight Genesis for yourself with a free account or a Premium subscription. With either, you can create, use online and on the water, and save to the cloud, both custom and Social Map charts; contribute sonar data; create, edit and store waypoints; manually adjust water-level offsets; and analyze weather trends.

With a Premium subscription, you can also create unique bottom-hardness and vegetation-location maps, and can choose to mark your maps as private for personal use only. (Note: No matter which option you choose, your trails, waypoints and other personal data are always kept private.

To register for a FREE Insight Genesis account and see Social Map for yourself, visit the website at https://insightgenesis.laketrax.com/Account/Register

* To use Insight Genesis maps on the water, you’ll need a compatible Lowrance, Simrad or B&G chartplotter.

Want to know how to record sonar data with a Lowrance Elite unit? Watch this video:

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