Time to examine the myth of ‘one-foot contours’

Read any forum thread about lake mapping and you’ll find much discussion of “one-foot contours,” as if that’s the Holy Grail of fishing maps. But like legends of the Grail, many tales of one-foot contours seem to stem more from flights of fancy than fact.

Because many lake maps are merely glitzed up re-packagings of antique charts, even if a map you bought yesterday shows one-foot contours, many of those lines could just be estimates. That’s the case for many paper maps and charts on digital chips. Continue reading “Time to examine the myth of ‘one-foot contours’”

Are your fishing maps medieval? (Spoiler alert: Many are)


According to legend, when the makers of medieval maps didn’t know what lay beyond the horizon, they inked their parchments “here there be dragons” to prevent unwary sailors from disappearing into uncharted waters.

If only your fishing maps came with similar warnings.

Okay, so your fishing maps might not be medieval, but they’re probably as thorough as you think they are. And while there might not be dragons in the uncharted waters on your maps, there might be fish, and big ones! But how would you know? Continue reading “Are your fishing maps medieval? (Spoiler alert: Many are)”

Fishing today could lead to a fish-of-a-lifetime tomorrow

Scott MErwin CollageA fishing trip today could lead to a fish-of-a-lifetime tomorrow. That’s the genius of Insight Genesis – you can improve your fishing … by going fishing.

Insight Genesis empowers you to make and use custom lake maps from sonar logs recorded with the Lowrance, Simrad or B&G sonar unit already on your boat. To make your custom contour map, you don’t have to survey a lake all at once, driving back and forth and never wetting a line. Instead, you can simply record a sonar log every time you hit the water to fish. Over time, your uploads of data collected in multiple fishing trips will come together to form a master map, full of detailed, one-foot contour lines that identify fish-holding structure.

“Ever since I started using Insight Genesis, I’ve found a lot of good fishing spots on Lake Osakis that didn’t show up on other maps,” says Minnesota fishing guide Scott Merwin. “And I’ve been fishing Osakis for 15 years!” Continue reading “Fishing today could lead to a fish-of-a-lifetime tomorrow”

Win a Major League Fishing “Bass Pass” from Insight Genesis!

BassPass-CollageYou won’t miss a moment of next season’s Major League Fishing action with a BassPass, courtesy of Insight Genesis and Lowrance.

Upload the most sonar-log data to Insight Genesis between July 25 and Aug. 6 and you will win an MLF BassPass (a $29.94 value). With a BassPass, you’ll get unlimited online viewing for a year of all Major League Fishing competition videos. Continue reading “Win a Major League Fishing “Bass Pass” from Insight Genesis!”

Bait shop owner signs up for Insight Genesis, wins Lowrance HDS-7 Gen 2 Touch

HDS-7 Gen 2 TouchOf all the new rods and reels, tackle and tools, gizmos and gadgets he saw last week at ICAST, the country’s largest sport-fishing convention, bait shop owner Chris Wenzel had only one thing on his mind as he flew home to Wisconsin ­– catching trophy smallmouth bass with Insight Genesis custom contour maps.

“I’ve been telling everybody about Insight Genesis – I told people at the airport about it on the way home!” says Wenzel, a smallmouth fanatic who has fished in both Bassmaster and FLW tournaments, along with numerous regional derbies. “My girlfriend said ‘Out of everything at ICAST, I can tell that Insight Genesis was the one thing you got really excited about.’ And I was like, ‘Yeah, that’s something I’ll actually use!” Continue reading “Bait shop owner signs up for Insight Genesis, wins Lowrance HDS-7 Gen 2 Touch”

Bassmaster.com features Insight Genesis Social Map

How do you get instant access to custom contour maps for lakes close to home, across the country and around the globe? Get Insight Genesis Social Map! For free!

That’s what Lowrance’s Greg Huff told Bassmaster.com when interviewed at the 2014 ICAST fishing-industry convention.

Watch the video above to see what you’ve been missing! Continue reading “Bassmaster.com features Insight Genesis Social Map”

See what you’ve been missing without Insight Genesis, Social Map

Since before Magellan, man has searched for better ways to explore uncharted waters. Today, many modern voyagers put their trust in digital maps on portable media cards. But many digital maps have limits. Many are simply electronic copies of outdated, incomplete paper charts. Lacking detail and updated only with computer-estimated contour lines, they can miss, or obscure, the key bottom changes that most interest anglers and boaters. In addition, many important waterways remain un-mapped.

With so much uncharted water to explore, you deserve a better way to get detailed contour maps – instead of waiting for a survey crew to make one. You deserve the freedom to make your own maps — where and when you want. You deserve Insight Genesis. Insight Genesis combines mapping innovation with cloud technology — empowering you to create custom coastal and inland maps from sonar data recorded with the Lowrance, Simrad or B&G sonar unit on your OWN boat. To better visualize how Insight Genesis will work for you, watch this new Insight Genesis video: Continue reading “See what you’ve been missing without Insight Genesis, Social Map”