Get ready to download your Insight Genesis maps directly to your boat, on the water!

GoFREE CollageWith the launch of Navico’s new GoFree Shop, boaters and anglers will soon be able to download highly detailed Insight Genesis contour maps directly to select sonar/GPS chartplotters onboard their boats. They will also be able to upload sonar logs directly from the water to the Insight Genesis Cloud.

An industry-first innovation, GoFree Shop will revolutionize the way boaters get mapping content for compatible Lowrance, Simrad and B&G chartplotters. Not only will you be able to download and immediately use Genesis maps via the GoFree Shop, you will also be able to purchase, download and use all Insight and select 3rd-party maps previously available only at retail stores or via download to a land-locked computer. Map data purchased via the GoFree Shop will be downloaded to an SD card inserted into your chartplotter. Continue reading

One amazingly simple trick will help you find and catch more fish

While the action in this video of a bedding largemouth bass sucking in a drop-shot bait is fascinating, we were excited also to see such great footage of what anglers call a “spot on the spot.” In this case, it’s a transition zone between a hard bottom and soft bottom. (We can extrapolate that a soft bottom exists within the eelgrass, as that species generally takes root in soft sediment.)

We’re not sure how the angler who captured this video footage found this spot, but we’re confident that you can find great spots like this (and catch fish off of them) with one amazingly simple trick – use an Insight Genesis custom contour map in conjunction with your Lowrance StructureScan and 2D sonar.

Fishing success is built on a stool with three essential legs – superior sonar imagery, outstanding StructureScan views, and the most detailed contour maps available. Most anglers already know Lowrance dominates in the first two categories. And word is getting out about Insight Genesis, Lowrance’s superior custom mapping service.

“If you fish a lake that doesn’t have a map, you can use the Lowrance Insight Genesis to build your own map of that lake — which is a pretty cool deal,” says 2014 Bassmaster Angler of the Year Greg Hackney. “Soon, everybody will know that, but now they don’t. So you’ll have the jump on your buddies on your local lake by doing that.” Continue reading

You won’t believe what this angler found when mapping a reservoir with Insight Genesis!

Holloway unidentified objectSavvy anglers already know to use Insight Genesis custom mapping to discover previously hidden fish-holding structure. But sometimes when mapping a lake, you find a lot more than you expected – like two stolen vehicles!

On Oct. 11, while hosting an Insight Genesis mapping party and fish-finder training seminar on Michigan’s Holloway Reservoir, Lowrance Pro-Staffer Lance Valentine saw something odd on his HDS Gen 2 Touch unit’s StructureScan display. Although it resided on the lake bottom, it did not look like a natural hump or rockpile – the type of fish-holding structure he was making a custom map of with Insight Genesis. Continue reading

Fish open water this fall to catch winter fish through the ice

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“Insight Genesis offers several fish-finding tools that are simply not available with any other flasher/depth finder system on the market,” says Lowrance Pro-Staffer Reid Miller.

A tool designed for open-water fishing will help you pull more fish through the ice this winter – Insight Genesis, Lowrance’ custom lake-mapping service.

“Insight Genesis offers several fish-finding tools that are simply not available with any other flasher/depth finder system on the market,” says Lowrance Pro-Staffer Reid Miller. “It’s an extraordinary tool, which I’m using extensively in the open-water season to improve my ice-fishing success this winter.”

Insight Genesis is the innovative, online service that empowers anglers to create custom lake maps from sonar data recorded with the Lowrance sonar unit on their own boats. If you record sonar logs while fishing from the boat in the late fall, the maps you create will help you find fish through the ice in the winter. Continue reading

Lowrance, Insight Genesis onboard with Major League Fishing in Louisiana

Lowrance electronics and Insight Genesis custom contour maps are helping Major League Fishing competitors get on fish this week on some lakes in Louisiana . Judging by the photos, can you guess where they are fishing? You’ll have to tune into the Major League Fishing show on the Outdoor Channel to know for sure, but stay tuned here for more photos and hints.

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Lowrance Pro Team angler Shaw Grigsby sets the hook.

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Earn a FREE Lowrance GPS/sonar unit for your college fishing team

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Want a free Lowrance Elite 7 HDI fish-finder for your college bass-fishing team? Unlock the secrets of your favorite lake with Insight Genesis custom contour maps and you could qualify.

“In every lake, river and reservoir there are humps and holes, ditches and drop-offs, and other fish-holding bottom structure that have essentially remained secret, because they don’t show up on anglers’ maps – even the most expensive of the digital chip maps might miss potential hot spots,” Lowrance’s Candler McCollum explains. “But when you make custom contour maps with Insight Genesis, you can unlock all the secrets of your favorite lake.”

Insight Genesis is the innovative, online service that empowers anglers to create custom lake maps from sonar data recorded with the Lowrance sonar unit on their own boats.* Insight Genesis Social Map is a rapidly growing online database of custom contour maps generated and shared by community-minded Lowrance users.

To help college anglers unlock the secrets of their favorite fisheries, Lowrance loans Elite 7 HDI units to bass fishing teams across the country. Teams can keep, for free, their loaner Elite 7 HDI unit if their members map a combined 12,000 acres with Insight Genesis.

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