Insight Genesis maps giving Lowrance pros a competitive edge in 2015 Bassmaster Classic

When the 2015 Bassmaster Classic launched on Lake Hartwell on Friday, Lowrance Pro Team anglers had a competitive edge – Insight Genesis contour maps.

“You may be surprised at how much detail you may be missing out on” if you’re not using Insight Genesis maps, says 2014 Bassmaster Classic Champion Randy Howell.

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2014 and 2009 Bassmaster Classic Champions Randy Howell (left) and Skeet Reese.

2009 Bassmaster Classic Champ Skeet Reese agrees.

“The mapping that you know and use today, really isn’t that accurate,” he says. “Insight Genesis allows you to really, truly see those sweet spots, within a sweet spot, within a sweet spot.”

Heading into championship Sunday of the Bassmaster Classic, Howell was in 4th place, behind fellow Lowrance pros Takahiro Omori, Dean Rojas and Mike Iaconelli, in 1st, 2nd and 3rd, respectively. Skeet was sitting at 10th place in the 55-angler field. Of the top 10 anglers after two of three days of competition, eight are Lowrance pros who have Insight Genesis maps of Lake Hartwell.

An innovative, GoFree Cloud-powered service, Insight Genesis enables anglers to create custom contour maps of un-mapped bodies of water, improve contour detail on previously mapped waters, and precisely dissect spot-on-the-spot areas on fish-holding bottom structure. Insight Genesis maps are exclusive to Lowrance, Simrad and B&G chartplotters.  All Lowrance Pro Team anglers competing in the 2015 Bassmaster Classic were provided an SD card loaded with an Insight Genesis map of Lake Hartwell.

Whether your favorite fishery is a 300-acre pond or a 30,000-acre reservoir, Insight Genesis mapping is a game-changer. No other maps are better at helping you find and fish the “sweet spots” that don’t appear on many other chart chips and map apps – spots like shell beds, hard-to-soft-bottom transitions, and off-shore humps and ledges. “Insight Genesis mapping is helping us find those locations and record those locations and allow you to be a lot more efficient on the water,” Skeet explains.

The one-foot contour lines on Insight Genesis maps are much more accurate than the estimated contour lines on many chart chips and map apps, which can obscure fish-holding bottom structure of interest to anglers.

“Looking at the contour lines, the detail, right away lets me know that I’m going to look for certain things that may work,” Howell explains.

That makes Insight Genesis a huge time-saver for anglers — be they Bassmaster Classic Champs like Howell and Skeet, or weekend warriors who fish for fun and braggin’ rights. (Article continues below video player)


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Bassmaster Classic Champ: Insight Genesis maps are highly detailed

Howell-MLF-collageHighly detailed contour charts, like Insight Genesis maps, help anglers catch more and bigger fish, says Lowrance Pro Team angler Randy Howell, a Major League Fishing competitor and the 2014 Bassmaster Classic champion.

“It makes a big difference to have the great mapping detail that you can get from Lowrance,” Howell says. “In your own lake that you fish a lot, you may be surprised at how much detail you may be missing out on” with inferior maps.


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Continue reading “Bassmaster Classic Champ: Insight Genesis maps are highly detailed”

Major League mapping!

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Edwin Evers was one of several MLF competitors who recorded sonar logs while competing in Maine in order to update existing Lowrance Insight maps with even greater detail via Insight Genesis. (Photo courtesy Major League Fishing)

When Major League Fishing left Maine, the anglers took memories of exciting, fish-catching action on beautiful natural lakes full of bass. They left sonar data to improve fishing maps for those lakes.

“There’s not even a Navionics [map] for this lake,” said Lowrance Pro Team angler Edwin Evers before an MLF elimination round on of the many picturesque bass fisheries in Maine’s Belgrade Lakes region, near Waterville. “I’m going to be sonar-logging, so there’s going to be lots of information for you to use.”

Evers was one of several MLF competitors who recorded sonar logs while competing in Maine in order to update existing Lowrance Insight maps with even greater detail via Insight Genesis. Savvy anglers use Lowrance’s free Insight Genesis service to make custom contour maps of un-mapped bodies of water, improve contour detail on previously mapped waters, and to discover and dissect spot-on-the-spot areas on fish-holding structure.

“Folks, I’m telling you, get involved with Insight Genesis,” says Lowrance Pro Team angler Ish Monroe. “It’s going to make your fishing a whole lot better, because you can create your own maps and you’ll get a lot of information that you never had before on a lake that might not have any maps on it.” Continue reading “Major League mapping!”