Insight Genesis maps giving Lowrance pros a competitive edge in 2015 Bassmaster Classic

When the 2015 Bassmaster Classic launched on Lake Hartwell on Friday, Lowrance Pro Team anglers had a competitive edge – Insight Genesis contour maps.

“You may be surprised at how much detail you may be missing out on” if you’re not using Insight Genesis maps, says 2014 Bassmaster Classic Champion Randy Howell.

2014 and 2009 Bassmaster Classic Champions Randy Howell (left) and Skeet Reese.

2009 Bassmaster Classic Champ Skeet Reese agrees.

“The mapping that you know and use today, really isn’t that accurate,” he says. “Insight Genesis allows you to really, truly see those sweet spots, within a sweet spot, within a sweet spot.”

Heading into championship Sunday of the Bassmaster Classic, Howell was in 4th place, behind fellow Lowrance pros Takahiro Omori, Dean Rojas and Mike Iaconelli, in 1st, 2nd and 3rd, respectively. Skeet was sitting at 10th place in the 55-angler field. Of the top 10 anglers after two of three days of competition, eight are Lowrance pros who have Insight Genesis maps of Lake Hartwell.

An innovative, GoFree Cloud-powered service, Insight Genesis enables anglers to create custom contour maps of un-mapped bodies of water, improve contour detail on previously mapped waters, and precisely dissect spot-on-the-spot areas on fish-holding bottom structure. Insight Genesis maps are exclusive to Lowrance, Simrad and B&G chartplotters.  All Lowrance Pro Team anglers competing in the 2015 Bassmaster Classic were provided an SD card loaded with an Insight Genesis map of Lake Hartwell.

Whether your favorite fishery is a 300-acre pond or a 30,000-acre reservoir, Insight Genesis mapping is a game-changer. No other maps are better at helping you find and fish the “sweet spots” that don’t appear on many other chart chips and map apps – spots like shell beds, hard-to-soft-bottom transitions, and off-shore humps and ledges. “Insight Genesis mapping is helping us find those locations and record those locations and allow you to be a lot more efficient on the water,” Skeet explains.

The one-foot contour lines on Insight Genesis maps are much more accurate than the estimated contour lines on many chart chips and map apps, which can obscure fish-holding bottom structure of interest to anglers.

“Looking at the contour lines, the detail, right away lets me know that I’m going to look for certain things that may work,” Howell explains.

That makes Insight Genesis a huge time-saver for anglers — be they Bassmaster Classic Champs like Howell and Skeet, or weekend warriors who fish for fun and braggin’ rights. (Article continues below video player)

Continue reading “Insight Genesis maps giving Lowrance pros a competitive edge in 2015 Bassmaster Classic”

Greg Hackney: Insight Genesis maps give anglers an advantage

Hackney-CollageInsight Genesis maps give anglers an advantage, says Greg Hackney, the 2014 Bassmaster Elite Series Angler of the Year.

“If you fish a lake that doesn’t have a map, you can use the Lowrance Insight Genesis to build your own map of that lake — which is a pretty cool deal,” Hackney explains. “Soon, everybody will know that, but now they don’t. So you’ll have the jump on your buddies on your local lake by doing that.”


Continue reading “Greg Hackney: Insight Genesis maps give anglers an advantage”

Insight Genesis BASS Nation Contest

logo-primaryThanks to a fantastic collaboration with B.A.S.S., Lowrance is excited to announce an Insight Genesis B.A.S.S. Nation Challenge with $150,000 in prize giveaways.  Who wants to win some great Lowrance HDS and Elite units?

Between now and December 31, 2014, this free contest is open to every B.A.S.S. Nation member. Awards will be given to Individuals and clubs that upload the most Insight Genesis-logged acres from a compatible* Lowrance chartplotter, monthly and annually.

Anglers with the most acres uploaded annually in each state will also receive awards. The challenge is not only a great way for anglers to win the latest Lowrance technology, it also helps improve the accuracy and breadth of mapped Insight contour data across the United States. Continue reading “Insight Genesis BASS Nation Contest”