C-MAP and Fishbrain partner to integrate maps and app

An innovative integration of map and app enables anglers to use historical catch locations to catch more and bigger fish in the future.

C-MAP, the leading supplier of digital marine cartography and cloud-based mapping solutions, and Fishbrain, the world’s largest angler-focused app and social network, launched a partnership that will show Genesis Edge subscribers tens of thousands of public Fishbrain catch locations on C-MAP Genesis charts online and let Fishbrain Premium subscribers see waypoints and their GPS position overlaid on C-MAP Genesis maps on their phone.

Genesis Edge is a premium upgrade to the free marine-mapping service C-MAP Genesis (formerly known as Insight Genesis). Fishbrain premium, an upgrade to the free app, provides anglers additional tools and insights designed to help them catch more and bigger fish.

Anglers choose C-MAP to get the most accurate mapping available, but there is a rapidly growing need for an all-inclusive mobile-app solution for the fishing segment,” says Greg Konig, C-MAP Global Head of Product. “We are excited to partner with Fishbrain to give them an added layer of fishing intelligence and the most comprehensive set of tools available.”

Fishbrain CEO Johan Attby is equally enthusiastic about the better outcomes anglers can enjoy thanks to the partnership.

“This new integration will take Fishbrain and C-MAP users’ experience to the next level with the most accurate and detailed information on the places they fish,” he says. “By putting C-MAP’s high-detail charts into our anglers’ hands, we are furthering our commitment to make fishing more enjoyable and outings more productive than ever before.”

C-MAP Genesis crowdsources sonar data from an ever-growing community of anglers and boaters into Social Map, an online database of FREE downloadable charts for waterbodies close to home, across the country and around the world. After contributing almost 4 million acres to Social Map in 2014, the community has increased contributions each year since by more 60 percent, on average. C-MAP’s premium Genesis Edge service offers even more, aggregating depth, bottom hardness and submerged vegetation data to give anglers detailed layouts of fish habitats.

Integrating Fishbrain catch locations into C-MAP Genesis charts will help anglers identify why fish were caught where they were and use that intel to catch more and bigger fish in those locations and others like them. When you can see dozens, to hundreds, of catch-location waypoints overlaid on a C-MAP Genesis chart’s one-foot contours, bottom-hardness layer and submerged-vegetation layer, it’s easy to identify what depths, structure and cover fish prefer in any given waterbody and then apply that pattern to catch more fish throughout the rest of the waterbody.

Fishbrain helps anglers find hot new fishing spots and see what other people are catching, where and with what bait. Additional features include fish-species recognition, forecasts and bait recommendations. Embedding C-MAP Genesis contour charts into the app makes it even more valuable to anglers on the water, as it shows not only the depth at their current GPS position, but also their proximity to fish-holding bottom structure like humps and holes, drop-offs and ditches, break-lines and inside turns.

Fishbrain premium users in the U.S. have access to the initial beta integration of C-MAP Genesis charts. The companies will be adding new locations over time worldwide as additional sonar and catch data is collected. Fishbrain can be download from the App Store or the Google Play Store™.

About C-MAP Genesis
C-MAP Genesis is a mapping program that empowers anglers to create custom, high-definition fishing maps from sonar data recorded with a compatible sonar/GPS unit on their own boat. www.genesismaps.com

About C-MAP
Founded in 1985, C-MAP offers the world’s largest digital database of detailed and accurate cartography of coastal and inland waters around the globe. Serving a range of worldwide markets, including recreational, commercial, business, government and military, C-MAP’s offerings range from electronic navigational charts to fleet management and vessel and voyage optimization. Committed to leading the development of digital marine services through innovation, C-MAP is charting a new course into the future.

The company mariners trust most, C-MAP has a unique ability to integrate and share information between multiple product ranges and leverage its unparalleled understanding of the modern maritime market. Possessing broad capabilities to manage data, keep it current, and ensure that every customer gets what they need when they need it, C-MAP delivers a safer, easier and more enjoyable experience one water and off. www.c-map.com

About Fishbrain
Fishbrain is the most popular mobile app and social network for fishing, connecting everyone from beginner to pro anglers with the tools and insights to fully enjoy the world’s most popular hobby while catching more and bigger fish. With the ability to post photos and videos, log catches, share experiences with an engaging community, and watch tips and tricks from pro ambassadors like Roland Martin, Jimmy Houston, Mike “Ike” Iaconelli, April Vokey and Robert Field, Fishbrain is not only fueling inspiration, but helping its more than 3 million users across the globe have more fun by fishing smarter, not harder.

Fishbrain values responsible fishing and the sustainable harvest of fish species, as well as the tracking of rare and endangered species through a partnership with the U.S. Fish and Wildlife Service and the Florida Wildlife Commission. For more information, go to www.fishbrain.com

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