Almost 300 register for College Cup at FLW Kentucky Lake Open

On registration day for the March 20-21 FLW College Fishing Open on Kentucky Lake, an angler signs up to compete in the Insight Genesis College Cup. (Photo courtesy FLW Outdoors)

GILBERTSVILLE, KY – A whopping 296 anglers registered for the Insight Genesis College Cup this weekend at the FLW College Fishing Open on Kentucky Lake.

A record-setting 194 teams showed up for the FLW College Fishing Open, reported Tournament Director Kevin Hunt, making it the largest collegiate-fishing event ever. “Teams from every corner of the country are represented here, with squads from as far away as Eastern Washington University,” FLW said in a press release.

A vast majority of the anglers on those teams are now registered to compete in the Insight Genesis College Cup. Insight Genesis is GoFree’s revolutionary mapping program for Lowrance sonar/GPS units. College Cup is a year-long contest in which FLW and B.A.S.S. collegiate anglers compete to win thousands of dollars’ worth of Lowrance HDS sonar/GPS units.

Anglers on the Central Michigan University team are rocking Insight Genesis logos on their tournament jerseys. (Photo by Tom Branch)

A cloud-based service, Insight Genesis empowers anglers to create custom fishing maps from sonar data recorded with a compatible Lowrance sonar unit on their own boats.* College Cup contestants who upload the most acres of sonar-log recordings to Insight Genesis each month win an HDS-12, HDS-9 and HDS-7 Gen2 Touch unit, respectively, for 1st, 2nd and 3rd place. The angler who uploads the most acres of sonar logs with Insight Genesis for the year will win an all-expenses-paid trip to the 2016 Bassmaster Classic or Forrest Wood Cup, where they will represent Lowrance as an honorary Pro-Staffer.

For tournament anglers, Insight Genesis is a game-changer. No other mapping program is better at helping you find and fish “the juice,” the spot on the spot, like shell beds, hard-to-soft-bottom transitions areas, and off-shore humps and ledges that don’t appear on other maps. So when you’re graphing to win, you should be mapping with Genesis.

After competing in day 1 of the FLW College Fishing Open on Kentucky Lake, University of Arkansas at Fayetteville angler Zachary Pickel displays FLW College Fishing’s new weigh-in bag, which feature the Lowrance and Insight Genesis College Cup logos.

“In every lake, river and reservoir there are humps and holes, ditches and drop-offs, and other fish-holding bottom structure that have essentially remained secret, because they don’t show up on anglers’ maps – even the most expensive of the digital chip maps might miss potential hot spots,” explains College Cup coordinator Candler McCollum, a former college-fishing ace for Auburn University. “But when you make custom contour maps with Insight Genesis, you can unlock all the secrets of your favorite lake.”

The 2015 Insight Genesis College Cup began on Jan. 1, 2015. It concludes on Dec. 31, 2015. To qualify towards an angler’s College Cup acreage total, sonar logs must be uploaded to Insight Genesis in the Lowrance-exclusive .slg or .sl2 formats and must not be marked “Private.” Sonar logs cannot be submitted twice. Multiple, duplicate entries can be grounds for dismissal from the Insight Genesis College Cup. Taxes on prizes are the responsibility of the winners. To compete in the College Cup, anglers must first register for a free Insight Genesis account via the Insight Genesis College Cup website.

Insight Genesis College Cup Lowrance Loaner Unit Program

To help college anglers compete in the Insight Genesis College Cup, Lowrance loans Elite-7 HDI units to bass fishing teams across the country. To qualify for up to three loaner units, a team must attend a training session and/or mapping party hosted by a Lowrance pro-staffer or Insight Genesis expert.

“Because Insight Genesis is a revolutionary concept, many anglers are still learning how to record and submit sonar logs to make maps with detail down to one-foot contours,” McCollum says. “So most teams prefer to have someone walk them through the process the first time.”

A college angler rocks a new Insight Genesis cap (center) during registration day for the March 20-21 FLW College Fishing Open on Kentucky Lake.

The Insight Genesis College Cup Lowrance Loaner Unit Program was established to give college anglers who do not have Lowrance units the ability to both compete in the College Cup and to improve the fishing maps of their local and tournament waters. “This helps teams be more successful and allows all Insight Genesis users to benefit from better maps,” McCollum says. All fishing maps improved with contour data collected in College Cup competition are available to download for FREE via the Insight Genesis Social Map.

Teams can keep their loaner units, for free, if they map a combined 10,000 acres with Insight Genesis.

“That should be pretty easy for a team to accomplish,” says McCollum, a former College Cup monthly winner. “In an hour on the water, the average boater can cover about 100 acres. College anglers – whether they’re pre-fishing, competing, or just fun-fishing with friends – spend a lot of hours on the water. If team members record sonar data every time they launch their boats, they’ll log 10,000 acres in no time.”

Making highly detailed contour maps with Insight Genesis is as easy as recording sonar data with your Lowrance Elite or HDS fish-finder and then uploading your sonar log files to the Insight Genesis website. Making custom maps with Insight Genesis is not only easy, it’s in the best interest of individual anglers and the fishing community at large. If 12 anglers upload just an hour’s worth of sonar data, a 1,000-acre lake can be mapped in practically no time. If 100 people contribute, all 100 of them will have access to 10,000 acres. Just think what will happen when 10,000 people are contributing an hour’s worth or more of sonar data!”

Teams must use their loaner units to log at least 500 acres per month. Teams that hit the minimum-acreage target, but do not reach 10,000 acres, will have the option to purchase their loaner units at year’s end for very discounted prices. To schedule a pro-staffer visit or mapping party, email Candler McCollum at

Not sure that custom Insight Genesis maps will give you an advantage in competition? Listen to what 2014 Bassmaster Classic Champion Randy Howell has to say about the importance of detailed fishing maps:

* Compatible Insight Genesis multifunction displays: Lowrance Elite HDI and HDS (HDS Gen2 and Gen2 Touch displays support downloaded Insight Genesis Maps on SD cards, and HDS Gen1 models can generate free custom maps for online viewing only); Simrad NS Series; and B&G Zeus and Zeus Touch.

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