Insight Genesis maps giving Lowrance pros a competitive edge in 2015 Bassmaster Classic

When the 2015 Bassmaster Classic launched on Lake Hartwell on Friday, Lowrance Pro Team anglers had a competitive edge – Insight Genesis contour maps.

“You may be surprised at how much detail you may be missing out on” if you’re not using Insight Genesis maps, says 2014 Bassmaster Classic Champion Randy Howell.

2014 and 2009 Bassmaster Classic Champions Randy Howell (left) and Skeet Reese.

2009 Bassmaster Classic Champ Skeet Reese agrees.

“The mapping that you know and use today, really isn’t that accurate,” he says. “Insight Genesis allows you to really, truly see those sweet spots, within a sweet spot, within a sweet spot.”

Heading into championship Sunday of the Bassmaster Classic, Howell was in 4th place, behind fellow Lowrance pros Takahiro Omori, Dean Rojas and Mike Iaconelli, in 1st, 2nd and 3rd, respectively. Skeet was sitting at 10th place in the 55-angler field. Of the top 10 anglers after two of three days of competition, eight are Lowrance pros who have Insight Genesis maps of Lake Hartwell.

An innovative, GoFree Cloud-powered service, Insight Genesis enables anglers to create custom contour maps of un-mapped bodies of water, improve contour detail on previously mapped waters, and precisely dissect spot-on-the-spot areas on fish-holding bottom structure. Insight Genesis maps are exclusive to Lowrance, Simrad and B&G chartplotters.  All Lowrance Pro Team anglers competing in the 2015 Bassmaster Classic were provided an SD card loaded with an Insight Genesis map of Lake Hartwell.

Whether your favorite fishery is a 300-acre pond or a 30,000-acre reservoir, Insight Genesis mapping is a game-changer. No other maps are better at helping you find and fish the “sweet spots” that don’t appear on many other chart chips and map apps – spots like shell beds, hard-to-soft-bottom transitions, and off-shore humps and ledges. “Insight Genesis mapping is helping us find those locations and record those locations and allow you to be a lot more efficient on the water,” Skeet explains.

The one-foot contour lines on Insight Genesis maps are much more accurate than the estimated contour lines on many chart chips and map apps, which can obscure fish-holding bottom structure of interest to anglers.

“Looking at the contour lines, the detail, right away lets me know that I’m going to look for certain things that may work,” Howell explains.

That makes Insight Genesis a huge time-saver for anglers — be they Bassmaster Classic Champs like Howell and Skeet, or weekend warriors who fish for fun and braggin’ rights. (Article continues below video player)

These images compare the back of a Lake Hartwell pocket as mapped by Insight Genesis (left) and by another provider of marine charts (right). Note how the Genesis map shows a high-spot with nearby deep-water access. That fish-holding structure is missing on the map on the right. Such discrepancies between the superior Insight Genesis map and the other one occur all over this reservoir and others like it.

“The most important thing to me is efficiency on the water – being able to break down a lake fast is crucial,” Skeet explains. “I show up, I get three days of practice, max, and I’ve got to maximize my time on the water. We have something new that will make me even more efficient. It’s called Insight Genesis. It will make you more efficient on the water as well.”

Howell agrees. Anglers of all experience levels can benefit from the superior detail “that only Lowrance [and] Insight Genesis can give you,” he says. “It makes a big difference to have the great mapping detail that you can get from Lowrance.”

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All Lowrance Pro Team anglers competing in the 2015 Bassmaster Classic were provided an SD card loaded with an Insight Genesis map of Lake Hartwell.

The same map of Lake Hartwell provided to all Lowrance Pro Team members fishing in the Classic is available to the public for free from Insight Genesis Social Map, which also generated the map. (We’ll talk more about Social Map in next week’s blog post). Insight Genesis maps can be used for free both online and in a compatible Lowrance, Simrad and B&G chartplotters.* The screen-grab on the left in the image set above was made from the online display of the Lake Hartwell Social Map.

Stay tuned to learn why our maps of Hartwell exceed expectations …

Find fish with Insight Genesis for FREE!

GoFREE CollageYou can harness the power of GoFree’s Insight Genesis for yourself with a free account or a Premium subscription. With either, you can create, use and save unlimited custom maps and Social Map charts to use on the water in compatible* Lowrance Elite HDI, HDS*, Simrad NS Series or B&G Zeus GPS or chartplotters.

With a free account, you can also: contribute sonar data to Insight Social Map; create, edit and store waypoints; manually adjust water-level offsets; and analyze weather-trend data automatically saved with every sonar log you upload. To register for a FREE Insight Genesis account and see Social Map for yourself, visit the website at

As a Premium subscriber, you can also create unique bottom-hardness and vegetation-location maps (we’l talk more about those in an ensuing blog post).

As a Premium subscriber, you can also create unique bottom-hardness and vegetation-location maps (we’l talk more about those in an ensuing blog post) and choose to mark your maps as private for personal use only. No matter which option you choose, your trails, waypoints and other personal data are always kept private.

* To use your custom Insight Genesis maps on the water, you’ll need a Lowrance, Simrad or B&G chartplotter from this list:

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