Auburn is going to win …

Auburn-Tigers-logo… the 2014 Insight Genesis College Cup. Most likely.

Oh, did you think we were talking football?

Although Alabama is ranked #1 in college football and won the Iron Bowl, Auburn University has a commanding lead – most would say insurmountable – in the Insight Genesis College Cup. The Tigers lead the large-team Cup competition with 44,493 acres mapped with Insight Genesis. The runner-up team, Abraham Baldwin, has 17,317 acres. Clemson is in third place with 13,462 acres.

College-Cup-Standings-11-29-14Insight Genesis is the innovative, online service that empowers anglers to create custom lake maps from sonar data recorded with a compatible Lowrance sonar unit on their own boats.* Insight Genesis College Cup is a program in which Bassmaster and FLW collegiate teams and anglers compete to win more than $100,000’s worth of Lowrance products.

College Cup contestants who upload the most acres of sonar-log recordings to Insight Genesis can win up to $1,000 worth of prizes per month and $16,000 annually for team awards. An HDS-12, HDS-9 and HDS-7 Gen2 Touch unit is awarded to the 1st, 2nd and 3rd place individual monthly winners, respectively. The year’s overall award individual winner will be named Lowrance Prostaff at the 2015 Bassmaster Classic or FLW Cup and receive a free trip to the championship of their choice.**

Lowrance’s first competition exclusively for college anglers, Insight Genesis College Cup offers awards for two team divisions: Large-team awards for groups of more than 10 members, and small-team awards for those with 4 to 10 members. For an added advantage, fans can create a free Insight Genesis account and upload sonar logs that count toward annual or monthly totals for their favorite college fishing team. Sonar logs must be submitted in the Lowrance format (.slg or .sl2) to be eligible and only data not marked as “Private” in Insight Genesis will qualify toward totals.

The 2014 College Cup ends on Dec. 31, 204. The 2015 College Cup begins on Jan. 1, 2015.

Loaner program

Elite-7-HDI_l_mdTo help college anglers compete in College Cup competition, Lowrance loans Elite 7 HDI units to bass fishing teams across the country. Teams can keep, for free, their loaner Elite 7 HDI unit if their members map a combined 12,000 acres with Insight Genesis.

“That should be pretty easy for a team to accomplish,” says McCollum, a former Auburn angler and College Cup monthly winner. “In an hour on the water, the average boater can cover about 100 acres. College tournament anglers – whether they’re pre-fishing, competing, or just fun-fishing with friends – spend a lot of hours on the water. If team members record sonar data every time they launch their boats, they’ll log 12,000 acres in no time.”

Making highly detailed custom lake maps with Insight Genesis is as easy as recording sonar data with your Lowrance HDI or HDS Gen 2 fish-finder and then uploading your sonar log files through the Genesis website.

“In every lake, river and reservoir there are humps and holes, ditches and drop-offs, and other fish-holding bottom structure that have essentially remained secret, because they don’t show up on anglers’ maps – even the most expensive of the digital chip maps might miss potential hot spots,” Lowrance’s Candler McCollum explains. “But when you make custom contour maps with Insight Genesis, you can unlock all the secrets of your favorite lake.”

Making custom maps with Insight Genesis is not only easy, it’s in the best interest of individual anglers and the fishing community at large. If 12 anglers upload just an hour’s worth of sonar data, a 1,000-acre lake can be mapped in practically no time. If 100 people contribute, all 100 of them will have access to 10,000 acres. Just think what will happen when 10,000 people are contributing an hour’s worth or more of sonar data!”

The Lowrance College Cup Loaner Unit program was established to give college anglers who do not have a Lowrance unit the ability to compete in the College Cup and the ability to improve the mapping on the local and tournament lakes they fish. This helps teams be more successful and allows all Insight Genesis users to benefit from better maps. All contour data collected via the College Cup program is available for review and download from Insight Genesis Social Map.

FREE units, training seminars, reduced prices

College-CupLowrance will loan an Elite 7 HDI unit to any college fishing team that has attended a training session and/or mapping party hosted by a Lowrance pro-staffer or Insight Genesis expert.

“Because Insight Genesis is a revolutionary concept, many anglers are still learning how to record and submit sonar logs to make maps with detail down to one-foot contours,” McCollum says. “So most teams prefer to have someone walk them through the process the first time.”

To help college anglers improve the maps of the water they fish, each teams must use their loaner units to log at least 500 acres per month. As an added bonus, teams can keep, for free, a loaner unit for every 12,000 acres they upload to Insight Genesis in a year. Two teams already achieved that benchmark in 2014 and many more are well on their way to 12,000 acres. Teams that maintain the minimum acreage targets, but do not get to 12,000 acres, will have the option to purchase their loaner units at year’s end for very discounted prices.

To schedule a pro-staffer visit or mapping party, email Candler McCollum at

Not sure that custom Insight Genesis maps will give you an advantage in competition? Listen to what 2014 Bassmaster Classic Champion Randy Howell has to say about the importance of detailed fishing maps:

* Compatible Insight Genesis multifunction displays: Lowrance Elite HDI and HDS (HDS Gen2 and Gen2 Touch displays support downloaded Insight Genesis Maps on SD cards, and HDS Gen1 models can generate free custom maps for online viewing only); Simrad NS Series; and B&G Zeus and Zeus Touch. 

** Travel and expenses are included. 

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